about

JESSICA HERRING

FOUNDER + PRINCIPLE MANAGER

A true Southerner at heart, I grew up in Texas and North Carolina before putting down roots in Nashville after graduating from the University of North Carolina Wilmington with a degree in Psychology. For the past nine years, I’ve proudly called Tennessee home, where I live with my musician husband and our dog.

My love for marketing grew from my own journey as a small business owner. Over the past eight years, I’ve helped small businesses grow through strategic, creative marketing—some of which were my own. That firsthand experience taught me what it takes to build something from the ground up, and it’s where my passion for helping other entrepreneurs truly began.

In 2023, I officially launched JH Social Marketing, a boutique digital marketing studio specializing in social media and creative direction for interior designers and the luxury home industry. My clients span Nashville, Raleigh, and New York City, but my mission remains the same: to help creative professionals show up confidently online and build brands that feel as elevated as the spaces they design.

With a background in psychology, I bring a human-first approach to everything I do—focusing on what really connects with people. I love collaborating with designers, architects, and creatives to create social media strategies that not only look beautiful but drive results.

Whether it’s refining your online presence, building consistency across platforms, or simply helping you take one more thing off your plate, I’m here to make marketing feel effortless, intentional, and aligned with your vision.

SOCIAL MEDIA ASSISTANT

ABI RUCKER

Growing up in Austin, Texas, I was surrounded by creativity that shaped how I see the world. From an early age, I knew I wanted to work in a field that blended strategy and imagination. After graduating from the University of Tennessee, I moved to Nashville—and that’s where I met Jess!

Since joining JH Social Marketing in January 2025, I’ve been supporting Jess and our clients behind the scenes to keep projects running smoothly. From scheduling and content coordination to communication and organization, I help make sure every detail is handled so our clients can stay focused on what they do best.

I love being part of a creative, collaborative team that celebrates small businesses and the people behind them. Helping our clients bring their brand stories to life (and watching their businesses grow) is one of the best parts of my job.

impressions

impressions

  • Working with JH Social Marketing has been one of the best decisions we've made as a small business!

    After a major brand overhaul, we wanted to be more active on Instagram specifically but knew that we didn't have the time or expertise to do it well. Jessica stepped in and immediately adopted our new branding language, listened to our goals, and has been consistently professional and an absolute pleasure to work with! I highly recommend working with JH Social Marketing.

    Kaitlyn Smous. // Owner, Nine12 Architects

  • We've been working with Jessica at our private social club in New York City for about 6 months now and I cannot speak highly enough of her work.

    First, her content calendar and planner is impeccably organized and helps us stay organized and on-task. Second, she is a great thought partner when it comes to generating content ideas. Because she took the time to really understand our brand and the world around it, she suggests content that not only adequately speaks for our club, but actually elevates it. Third, Jessica is just wonderful to work with. She offers a lot of care and attention to her clients not often seen with remote contractors. Jessica has helped our club immensely and I cannot thank her enough!

    Hannah Tayson. // Marketing & Communications Manager, The Harmonie Club

  • Not only is Jess an amazing person inside and out, she is so talented in her profession.

    She helped design my website for my newly developed interior design firm. I had a certain vision, but was unsure on how to implement it. She was able to make my vision become a reality. She was even flexible when I needed to change domain hosting sites. Jess was very accommodating to tweaks and changes I made. She's timely, professional, and extremely knowledgeable in the social media industry. I hope to hire her in the near future to manage my socials as well. I highly recommend JH Social Marketing!

    Kathryn Zelenik. // Owner, KZ Designs

  • Jess has not only made my life so much easier by managing and directing my social media platforms, but she also brings so much expertise and insight that makes the content and engagement thrive.

    I love her process and how she makes it so easy to review and approve any suggested posts with her monthly planner. Not only is she great at her job, she’s just a wonderful human who makes the experience fun and enjoyable. I’d recommend her to anyone, but especially if you’re a small business feeling overwhelmed doing your social media by yourself and are ready to hand the baton to someone qualified and excellent in the media management field.

    Carli Grommet. // Owner, CG Studio Interiors

  • Jessica has done wonders for our social media strategy.

    She is directly responsible for helping us to break records in customer engagement with a recent grand opening of our new location. She has a keen eye for style and helps to keep our brand on point. She is also incredibly pleasant to work with.

    John Upperman. // Owner, Elements Massage Wendell Falls

  • JH Social Marketing recently did a social media audit of our Instagram and Facebook and I highly recommend this service for small businesses with social media!

    We got a lot of great insight into our accounts and some simple ways to improve our social media SEO, visibility and enhance the professional aesthetic. The review itself was really thorough and gave detailed breakdown of the recommendations and how to implement them. Thank you JH!

    Dr. Alyssa Easley, DPT // Owner, West Pelvic Wellness