about
JESSICA HERRING
FOUNDER + PRINCIPLE MANAGER
A true Southerner at heart, I grew up in Texas and North Carolina before putting down roots in Nashville after graduating from the University of North Carolina Wilmington with a degree in Psychology. For the past nine years, I’ve proudly called Tennessee home, where I live with my musician husband and our dog.
My love for marketing grew from my own journey as a small business owner. Over the past eight years, I’ve helped small businesses grow through strategic, creative marketing—some of which were my own. That firsthand experience taught me what it takes to build something from the ground up, and it’s where my passion for helping other entrepreneurs truly began.
In 2023, I officially launched JH Social Marketing, a boutique digital marketing studio specializing in social media and creative direction for interior designers and the luxury home industry. My clients span Nashville, Raleigh, and New York City, but my mission remains the same: to help creative professionals show up confidently online and build brands that feel as elevated as the spaces they design.
With a background in psychology, I bring a human-first approach to everything I do—focusing on what really connects with people. I love collaborating with designers, architects, and creatives to create social media strategies that not only look beautiful but drive results.
Whether it’s refining your online presence, building consistency across platforms, or simply helping you take one more thing off your plate, I’m here to make marketing feel effortless, intentional, and aligned with your vision.
SOCIAL MEDIA ASSISTANT & ACCOUNT LEAD
ABI RUCKER
Growing up in Austin, Texas, I was surrounded by creativity and storytelling—experiences that shaped how I see the world. From an early age, I knew I wanted to work in a field that blended strategy and imagination. After graduating from the University of Tennessee, I moved to Nashville, and that’s where I met Jess.
Since joining JH Social Marketing in January 2025, I’ve grown into the role of Account Lead, partnering closely with Jess to manage client accounts and ensure every project runs smoothly from planning through execution. I oversee day-to-day account needs, help guide content strategy, manage timelines and deliverables, and serve as a consistent point of contact for our clients.
From scheduling and content coordination to communication and organization, I help keep all the moving pieces aligned, making sure nothing falls through the cracks and our clients feel supported, informed, and confident every step of the way.
I love being part of a creative, collaborative team that celebrates small businesses and the people behind them. Helping our clients bring their brand stories to life (and watching their businesses grow) is one of the most rewarding parts of my role.